FieldSmart Wins Gold, Silver and Bronze at the Field Marketing & Brand Experience awards  

Palm - Channel Support

Objectives:

• To visit 23 stores outside of the Strategic teams remit and train Vodafone staff on the features and benefits of the Treo Pro
• To increase visibility by placing Dummy Units and ensuring that the store has stock
• To ensure POS compliance in store

Results:

• 100% of stores were visited in the required time frame and 47 staff were trained on the Treo Pro
• FieldSmart identified 8 stores without stock and 11 stores that did not want the dummy put in place
• This information was forwarded to Palm as a matter of urgency for head office investigation

Merchandising 

In Store merchandising provides an effective means of ensuring maximum sales from the display of products in a retail environment,  using product design, selection, packaging, pricing, and display that stimulates consumers to spend more.

FieldSmart regularly undertake merchandising activities from just single store visits to site trial point of sale (floor standing display units, pallet wraps etc) through to nationwide coverage of 2000+  stores. Point of sale collation and delivery can all be handled inhouse, either sending kits direct to store for location by the merchandisers or where possible direct to merchandisers homes for maimum compliance in store.

Some examples of recent merchandising activity include BSKYB - refreshing all permanent display units, siteing pallet wraps on behalf of Fosters wine and placing Off Fixture Displays in Tesco on behalf of Procter and Gamble.

“FieldSmart brought through a very high standard of demonstration staff to represent the Kodak brand in store and with a very high class of management and planning over achieved on their sales targets given to them by Kodak. 

On a high percentage of occasions when the Kodak/FieldSmart demo reps were face-to-face  with competitor demo reps they still took the top share of printer sales in that store on the day. The demonstrator sales combined with merchandising and marketing strategies turned out to be the most successful year for Kodak in the inkjet market since joining in 2007. Kodak UK drove its market share sky high with 2x unit volume growth and increase of nearly 3x in value terms YOY.

What a fantastic effort by all well done!”

Garry Jones (Trade Marketing Manager - Kodak Limited UK)

I have dealt with Fieldsmart for a number of years now and the levels of professionalism and performance we have obtained has been very impressive. We have found that the superb combination of consistency, enthusiasm and flexibility throughout their service has added a tangible value to our brand. At every stage, Fieldsmart have listened to our specific needs, dealt with the messy bits and, most importantly, delivered a great result!

Colin Eustace (International Account Manager-Kodak Limited)

“FieldSmart has the ‘can-do, will-do’ attitude that is required for a fast-paced business like P&G.   Always solution orientated, the team has a real understanding of our customers and of our business needs.  FieldSmart works in partnership to ensure great results every time.”

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Orange & Positive Thinking - Sim Promotion

FieldSmart undertook a major project over 3 weeks, to improve distribution of Orange Pay as you Go sim cards in independant retailers using a team of 25 FieldSales staff. Using a strong sales mechanic including a Promotional stock offer, free sims and incentivised top-up - FieldSmart successfully met all of the campaign objectives.
 

Objectives:

To visit 3750 Independant retailers across London & Birmingham

Achieve a strike rate of 75%

Make Contact with 85% Decision Makers

Deliver weekly reporting updates, including detailed store specific data for all outlets visited

Results:

3884 Calls completed

83% strike rate where decision-maker seen

In addition to the main Activity, Fieldsmart conducted a series of mystery shopping visits following the initial calls to assess the level of POS compliance following the call and to check if the retailers were actively using the promotional stock. 86% of the retailers were using the POS supplied as part of the promotion.

Van Sales

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Kodak Demonstrations Peak 2009 

FieldSmart supported Kodak in the biggest printer campaign of 2009 through a series of sales demonstration days across the Comet and PC World estates.

During the period of April 2009 to January 2010 the FieldSmart team delivered: -

• 140%  delivery against sales target
• 9981 items of POS sited
• 55% of customers brought as a result of team recommendation
• Brand awareness increased from 9% to 26%
• 134% more sales in stores where a FieldSmart demonstrator was present

“FieldSmart brought through a very high standard of demonstration staff to represent the Kodak brand in store and with a very high class of management and planning over achieved on their sales targets given to them by Kodak.  

On a high percentage of occasions when the Kodak/FieldSmart demo reps were face-to-face  with competitor demo reps they still took the top share of printer sales in that store on the day. 
The demonstrator sales combined with merchandising and marketing strategies turned out to be the most successful year for Kodak in the inkjet market since joining in 2007. Kodak UK drove its market share sky high with 2x unit volume growth and increase of nearly 3x in value terms YOY.

What a fantastic effort by all well done!”

Garry Jones (Trade Marketing Manager - Kodak Limited UK)