Orange & Positive Thinking - Sim Promotion
Objectives:
To visit 3750 Independant retailers across London & Birmingham
Achieve a strike rate of 75%
Make Contact with 85% Decision Makers
Deliver weekly reporting updates, including detailed store specific data for all outlets visited
Results:
3884 Calls completed
83% strike rate where decision-maker seen
In addition to the main Activity, Fieldsmart conducted a series of mystery shopping visits following the initial calls to assess the level of POS compliance following the call and to check if the retailers were actively using the promotional stock. 86% of the retailers were using the POS supplied as part of the promotion.
Demonstrations
Kodak Demonstrations Peak 2009
FieldSmart supported Kodak in the biggest printer campaign of 2009 through a series of sales demonstration days across the Comet and PC World estates.
During the period of April 2009 to January 2010 the FieldSmart team delivered: -
- 140% delivery against sales target
- 9981 items of POS sited
- 55% of customers brought as a result of team recommendation
- Brand awareness increased from 9% to 26%
- 134% more sales in stores where a FieldSmart demonstrator was present
“FieldSmart brought through a very high standard of demonstration staff to represent the Kodak brand in store and with a very high class of management and planning over achieved on their sales targets given to them by Kodak.
On a high percentage of occasions when the Kodak/FieldSmart demo reps were face-to-face with competitor demo reps they still took the top share of printer sales in that store on the day.
The demonstrator sales combined with merchandising and marketing strategies turned out to be the most successful year for Kodak in the inkjet market since joining in 2007. Kodak
What a fantastic effort by all well done!”
Garry Jones (Trade Marketing Manager - Kodak Limited
Procter & Gamble Gillette Fusion Launch
Objective
- To organise a briefing day for 130 field reps
- To make a total of 2014 store visits within 48 hours
- To Ensure that stores visited were aware of new Fusion mega brand range, that the products are scanning and available.
- To check that all agreed 2nd sites are in place and are sited e.g. Pallet Displays, FSDU and Clip strips.
- Where possible to create eyecatching in store displays
Results
- 100% coverage across all activities
- Availability in 94% of stores on day one of launch
- Boots stores had 100% OFD compliance
- On average every Tesco and JS store visited had 2 clipstrips sited on exit
“MOST SUCCESSFUL TACTICAL CAMPAIGN EVER” – Chief Executive of P&G
Channel Support
FieldSmart provide a comprehensive channel support operation. The retail channel, with new product development as a driver, represents a key opportunity across an array of categories. Channel support can be undertaken on a tactical or strategic basis including managing the full remit of a client's support team.
This can include; the implementation of a recruitment programme; TUPE legislation; enhancing an existing team; equipping the team with product, sales and presentation training and the tools to be able to do their job effectively.
Ongoing coaching; implementation of reporting systems and overall, ensuring availability and visibility for products ensuring clients are represented in a proactive and professional manner.
Examples of this activity include Kodak, Palm, Procter & Gamble and Samsung Strategic teams
Innocent Veg Pot Trial in Boots
Objective
Boots are trialling innocent’s 2 new Veg Pots in 36 stores. The trial will last 3 months. FieldSmart were required to visit these stores on 6 times to ensure that there are 2 facings of each recipe with SELs on display; stock is merchandised from store room; and orders are placed where necessary.
Results
89% of stores had the Veg Pots displayed on exit
- 9% of stores were out of stock and had placed a new order
FieldSmart placed the Veg Pot barker in 94% of stores
