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Channel Support
Channel Support
FieldSmart provide a comprehensive channel support operation. The retail channel, with new product development as a driver, represents a key opportunity across an array of categories. Channel support can be undertaken on a tactical or strategic basis including managing the full remit of a client's support team. This can include; the implementation of a recruitment programme; TUPE legislation; enhancing an existing team; equipping the team with product, sales and presentation training and the tools to be able to do their job effectively. Ongoing coaching; implementation of reporting systems and overall, ensuring availability and visibility for products ensuring clients are represented in a proactive and professional manner. Examples of this activity include Kodak and Samsung
Innocent
Innocent Veg Pot Trial in Boots
Objective
Boots are trialling innocent’s 2 new Veg Pots in 36 stores. The trial will last 3 months. FieldSmart were required to visit these stores on 6 times to ensure that there are 2 facings of each recipe with SELs on display; stock is merchandised from store room; and orders are placed where necessary.
Results
89% of stores had the Veg Pots displayed on exit
- 9% of stores were out of stock and had placed a new order
FieldSmart placed the Veg Pot barker in 94% of stores




