Procter & Gamble Gillette Fusion Launch 

FieldSmart were tasked with supporting the launch of the Fusion brand in Tesco, Sainsbury's, Boots, Superdrug and Makro stores Nationwide.

Objective

• To organise a briefing day for 130 field reps
• To make a total of 2014 store visits within 48 hours
• To Ensure that stores visited were aware of new Fusion mega brand range, that the products are scanning and available.
• To check that all agreed 2nd sites are in place and are sited e.g. Pallet Displays, FSDU and Clip strips.
• Where possible to create eyecatching in store displays 

Results

• 100% coverage across all activities
• Availability in 94% of stores on day one of launch
• Boots stores had 100% OFD compliance
• On average every Tesco and JS store visited had 2 clipstrips sited on exit

“MOST SUCCESSFUL TACTICAL CAMPAIGN EVER” – Chief Executive of P&G