FIELD MARKETING SPECIALISTS – ELEVATING YOUR BRAND

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Kodak Demonstrations Peak 2009 

FieldSmart supported Kodak in the biggest printer campaign of 2009 through a series of sales demonstration days across the Comet and PC World estates.

During the period of April 2009 to January 2010 the FieldSmart team delivered: -

  • 140%  delivery against sales target
  • 9981 items of POS sited
  • 55% of customers brought as a result of team recommendation
  • Brand awareness increased from 9% to 26%
  • 134% more sales in stores where a FieldSmart demonstrator was present
  • This all contributed to Kodak's most successful year in the Inkjet category since joining it in 2007!

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    “FieldSmart brought through a very high standard of demonstration staff to represent the Kodak brand in store and with a very high class of management and planning over achieved on their sales targets given to them by Kodak.  

    On a high percentage of occasions when the Kodak/FieldSmart demo reps were face-to-face  with competitor demo reps they still took the top share of printer sales in that store on the day. 
    The demonstrator sales combined with merchandising and marketing strategies turned out to be the most successful year for Kodak in the inkjet market since joining in 2007. Kodak UK drove its market share sky high with 2x unit volume growth and increase of nearly 3x in value terms YOY.

    What a fantastic effort by all well done!”

    Garry Jones (Trade Marketing Manager - Kodak Limited UK)