Innocent Veg Pot Trial in Boots

Objective
Boots are trialling innocent’s 2 new Veg Pots in 36 stores. The trial will last 3 months. FieldSmart were required to visit these stores on 6 times to ensure that there are 2 facings of each recipe with SELs on display; stock is merchandised from store room; and orders are placed where necessary.

Results
89% of stores had the Veg Pots displayed on exit
- 9% of stores were out of stock and had placed a new order
FieldSmart placed the Veg Pot barker in 94% of stores