Orange & Positive Thinking - Sim Promotion

FieldSmart undertook a major project over 3 weeks, to improve distribution of Orange Pay as you Go sim cards in independant retailers using a team of 25 FieldSales staff. Using a strong sales mechanic including a Promotional stock offer, free sims and incentivised top-up - FieldSmart successfully met all of the campaign objectives.
 

Objectives:

To visit 3750 Independant retailers across London & Birmingham

Achieve a strike rate of 75%

Make Contact with 85% Decision Makers

Deliver weekly reporting updates, including detailed store specific data for all outlets visited

Results:

3884 Calls completed

83% strike rate where decision-maker seen

In addition to the main Activity, Fieldsmart conducted a series of mystery shopping visits following the initial calls to assess the level of POS compliance following the call and to check if the retailers were actively using the promotional stock. 86% of the retailers were using the POS supplied as part of the promotion.