Palm - Channel Support
Objectives:
- To visit 23 stores outside of the Strategic teams remit and train Vodafone staff on the features and benefits of the Treo Pro
- To increase visibility by placing Dummy Units and ensuring that the store has stock
- To ensure POS compliance in store
Results:
- 100% of stores were visited in the required time frame and 47 staff were trained on the Treo Pro
- FieldSmart identified 8 stores without stock and 11 stores that did not want the dummy put in place
- This information was forwarded to Palm as a matter of urgency for head office investigation
Merchandising 
In Store merchandising provides an effective means of ensuring maximum sales from the display of products in a retail environment, using product design, selection, packaging, pricing, and display that stimulates consumers to spend more.
FieldSmart regularly undertake merchandising activities from just single store visits to site trial point of sale (floor standing display units, pallet wraps etc) through to nationwide coverage of 2000+ stores. Point of sale collation and delivery can all be handled inhouse, either sending kits direct to store for location by the merchandisers or where possible direct to merchandisers homes for maimum compliance in store.
Some examples of recent merchandising activity include BSKYB - refreshing all permanent display units, siteing pallet wraps on behalf of Fosters wine and placing Off Fixture Displays in Tesco on behalf of Procter and Gamble.
Experiential Marketing
Product demonstration & sampling teams provide an effective means of achieving maximum impact in the marketplace and increased sell-through at either at the point of purchase, or in an experiential arena such as events or road shows.
New product launches, promotional campaigns and even re-branding exercises often require the specialist services of a ‘blitz mechanic’, responsible for the management of operational logistics, reporting and communications. Examples of this activity include Carlsberg Tetley and Sky.
Field Sales
FieldSmart’s field sales services means the critical function provided by a client’s sales force can be wholly outsourced or supplemented by flexible and cost-effective support over peak periods, for example new product launches, seasonal upturns in demand or in response to competitor activity.
FieldSmart provides this resource on a short term tactical basis or via a long term strategic solution. Examples of this activity include the Orange Van Sales, Scottish & Newcastle, Lindt and Remington.
The Team
The FieldSmart senior management team has over 50 years combined Field Marketing experience gained through out careers both from the FM industry and positions held within major blue chip companies.
FieldSmart employs 20 full time staff and holds a database of over 3000 tactical demonstrators and merchandisers in order to meet large scale national activity requests. Although relatively small in numbers, the team is dynamic and proactive, used to thinking outside the box and not afraid of hard work! As you can see from the testimonials we receive from our clients - our approach works!
FieldSmart is commited to our current client database, looking to enhance our delivery on a daily basis and seeking to help them achieve their company goals. FieldSmart staff based within client offices help develop the partnership approach.
FieldSmart is currently ranked as Number 8 in the 2010 Field Marketing agency league tables and we hold an impressive array of Field Marketing Awards (hopefully to be joined in October 2010 by a few more) gained both formerly as PMI Field Marketing and as FieldSmart.
Availability and Visibility
On-shelf availability is one of the biggest and oldest issues for both retailers and manufacturers. FIELDSMART is at the forefront of pushing forward new technology in this area, ensuring that availability is maintained from the supplier to the retailer’s distribution centre, and from the stock room to the shelf.
Utilising smarter ways of working with EPOS (Electronic Point of Sale) data, we are able to act immediately on availability issues and efficiently deploy our field resources to maximise effectiveness and ROI. We interrogate the supply chain ensuring clients do not miss opportunities, and link into other activities they are undertaking as part of their overall marketing mix.
Examples of our availability and visibility work include Heinz, Procter & Gamble and Innocent.
About Us
FieldSmart manages a diverse range of campaigns and promotional initiatives for household-name clients including Kodak, Procter & Gamble, BSKYB and Innocent Drinks.
We deliver innovative and inspiring field marketing solutions at a strategic and tactical level, placing a strong focus on ROI and the harnessing of marketplace intelligence.
As the fastest growing field marketing agency in the UK for the second year running, FieldSmart’s success is underscored by long-term relationships across a broad client base. Specialising in sectors which include, video entertainment, electronics, telecommunications and fast moving consumer goods (fmcg).
Our Flexibility
FieldSmart can meet all your needs - from a single visit to 3000 visits in 1 day, A full time van sales team, to a tactical merchandiser. Contact us today and let us apply our experience to your activity.
Recruitment
Although we already have a fully profiled database of over 3000 Field Executives covering UK and Northern Ireland, we are always interested in registering new merchandisers / demonstrators or van sales experts. Register your details with us here!
