Palm - Channel Support
Smart phone manufacturer Palm launched their fisr Smartphone model the Treo Pro into Vodafone Business stores.
Palm’s Strategic team (also managed by FieldSmart) were unable to cover all of the Business stores in the two week time frame desired by Palm and a tactical team was assembled to support them on this launch in 23 stores. In order to achieve this, Fieldsmart recruited five tactical trainers, with a background and proven track record in technical training, organised a “Train the Trainer” sessions to supply equipment and the necessary training for the activity. The training team then visited their stores, placed dummies and trained as many staff as were available.
Objectives:
- To visit 23 stores outside of the Strategic teams remit and train Vodafone staff on the features and benefits of the Treo Pro
- To increase visibility by placing Dummy Units and ensuring that the store has stock
- To ensure POS compliance in store
Results:
- 100% of stores were visited in the required time frame and 47 staff were trained on the Treo Pro
- FieldSmart identified 8 stores without stock and 11 stores that did not want the dummy put in place
- This information was forwarded to Palm as a matter of urgency for head office investigation
