Dairy Crest are a major supplier of dairy products to M&S stores throughout the UK and Republic of Ireland. Dairy is extremely important to M&S – Milk alone is one of the top 5 Food Hall categories, in terms of sales Volume and Value, and Dairy products are consumed by 99% of all UK households.
FieldSmart have visited M&S on behalf of Dairy Crest to support the top performing stores in merchandising dairy products.
FieldSmart were required to merchandise milk, cream and cheese.
