Entertainment One March 2012

Activity Background

Follwing on from the successful release of Twilight, Eclipse and New Moon, FieldSmart were selected again to work with Entertainment One to visit Tesco, Asda, Morrisons and Sainsbury’s (managed via an accredited agency) for in-store support on the release of the fourth Twilight saga – Breaking Dawn Part 1.

 

Objectives

  • Single campaign across 1,974 outlets to drive quick success and impetus
  • Delivered at a critical time
  • Large scale activity
  • Deliver direct ROI

 

Key Results

  • 1,941 outlets visited
  • 98% coverage levels
  • 87% average FSDU compliance across all retailers
  • 90% average Pallet compliance across all retailers
  • Over 12,500 units merchandised in stores