Procter and Gamble | Tesco Cosmetics Trial

Activity Background

21 trial stores were selected to be visited over a 11 week period between October 2012 to January 2013.

 

Objectives

FieldSmart team were required to check availability and monitor in-store process.

 

Key Results

  • 95% of stores saw an improvement in availability
  • Number of gaps fell by 53% at the end of trial