FieldSmart undertook a major project over 3 weeks, to improve distribution of Orange Pay as you Go sim cards in independent retailers using a team of 25 FieldSales staff. Using a strong sales mechanic including a Promotional stock offer, free sims and incentivised top-up – FieldSmart successfully met all of the campaign objectives.
In addition to the main activity, FieldSmart conducted a series of mystery shopping visits following the initial calls. These were completed to assess the level of POS compliance following the call and to check if the retailers were actively using the promotional stock.
