Procter & Gamble | Discount Retail Audits

Activity Background

30 stores (B&M, Home Bargains & Poundland) covered on a monthly basis between July 2012 to September 2013.

 

Objectives

All Procter and Gamble and competitor SKUs checked for 9 different categories (1,723 products on total).

 

Key Results

  • Adaptive reporting, enabling new SKUs to be added to report
  • Audits include pricing, number of facings and variants
  • Photo for every bay in store