Procter & Gamble | Discount Retail Audits
Activity Background
30 stores (B&M, Home Bargains & Poundland) covered on a monthly basis between July 2012 to September 2013.
Objectives
All Procter and Gamble and competitor SKUs checked for 9 different categories (1,723 products on total).
Key Results
- Adaptive reporting, enabling new SKUs to be added to report
- Audits include pricing, number of facings and variants
- Photo for every bay in store